Measuring What Matters Most to Your Brand
We built our Meyocks Attention Score and Disappointment Score through a combination of proven research methods to deliver insights that capture attention, strengthen loyalty and drive action. These proprietary tools take overarching ideas and distill them into digestible and actionable results.
Measuring for Direction, Not Just Data
Attention is the today’s most valuable currency. It’s scarce, easily lost and becoming harder to earn. Our Brand Attention Score measures how and why consumers focus on your brand, blending neuroscience, psychology, decision science and cultural sociology to paint a clear picture of brand health.
Meyocks Attention Score
Does Your Brand Rise Above the Noise?
Contrast measures how clearly you stand apart in your category.
Is Your Brand Relevant to Consumers' Lives?
Relevance captures how much your brand speaks personally to consumers’ lives.
Does Your Brand Make People Feel Something?
The most memorable brands spark real emotions. We measure whether yours does or not.
Is Your Brand Top of Mind?
Retrievability captures how easily consumers recall your brand at the moment of choice.
How Much Do Consumers Miss You?
While the Meyocks Attention Score measures how brands capture interest, the Meyocks Disappointment Score reveals true loyalty by measuring how disappointed consumers would be if your brand disappeared. This taps into something deeper than satisfaction scores, the fear of loss. This makes the Meyocks Disappointment Score one of the most powerful measures of brand health.
Mixed Method Capabilities for Crystal Clear Insights
Sometimes numbers can tell you what’s happening. Sometimes it takes conversations, and then there’s instances where you need a mix of both. That’s why we believe in custom methods that fit your specific business needs, from single method approaches to a mixed-methods approach that blends the statistical confidence of quantitative data with qualitative research for depth. Don’t worry about our complex methods translating into dense and hard-to-get findings. We understand that insights are only as useful as they are understandable, so we make it a priority to translate complex findings into clear intuitive paths forward for you and your brand.
Quantitative Research
Leveraging tools like online surveys for our quantitative research, we incorporate tailored sampling, recruitment strategies and thoughtful instrument development designed to increase participant engagement and maximize response rates. We also pride ourselves on rigorous data cleaning and validation to ensure integrity, as well as intuitive data visualizations that support insight-driven storytelling.
Our methodologies include:
- Correlations testing
- A/B testing
- Conjoint analysis
- Experimental design research
- Multivariate testing
- Regressions analysis
- Factor analysis
- Cluster analysis/Segmentation
Qualitative Research
Qualitative research is only as good as the conversation. That’s why we strategically design discussions that go beyond surface responses, and moderate with intention making sure every participant shares, not just the loudest voices. Fostering real dialogue is how we reach real insights.
Our methodologies include:
- In-depth interviews
- Focus groups
- Ethnography
- Participatory workshops for user experience research and design
- Shop-along interviews
