Custom Built for Clear Next Steps
No matter what complex challenges your brand faces, our team of researchers and brand strategists is prepared to build a custom research plan to get you answers that hold up under pressure and in practice.
Brand Health
Measure brand metrics like awareness, usage, loyalty and differentiation. Available as a one-time measurement or ongoing.
Brand Positioning
Evaluate potential brand positioning strategies, so you’ll be confident in what will actually resonate.
Competitive Intelligence
Analyze competitor strategies, positioning and consumer perception to understand where you stand and where opportunities may lie.
Customer Effort
Assess the ease of doing business with you.
Customer Experience
Assess consumers’ experience with your brand at every available touchpoint.
Customer Loyalty
Measure the drivers of customer loyalty and areas your brand succeeds. Available as a one-time measurement or ongoing.
Net Emotional Value
Measure the emotional experiences consumers have with your brand.
Consumer Research
Breaking down the key attributes of your audience to better understand their motives and patterns.
Cultural + Macro Trend Analysis
Examine societal and economic factors that influence consumer behavior.
Customer Journey Mapping
Uncovering the ways consumers discover, evaluate, purchase and engage with a brand.
Ethnographic Research
Observe consumers in their natural environments to uncover insights that could be missed in surveys or focus groups.
Segmentation Studies
Identifying distinct consumer groups based on demographics, behaviors, psychographics, or needs.
Change Management Research
Assess employee attitudes toward organizational changes, mergers, or restructuring efforts to help lead change instead of managing resistance.
Employee Value Proposition (EVP) Research
Identify the most compelling reasons employees choose to join or leave an organization.
Employer Brand Health Study
Understand how current employees, job seekers and industry professionals perceive you as an employer based on reputation and appeal. Available one-time or ongoing.
Marketing + Creative Research
Helping you test creative before it’s launched and refine it before you scale it.
Creative Testing
Test creative options before launch to see the overall effectiveness of each option and only invest in what works.
Message Testing
Pressure-test messaging to see what breaks through the noise best.
Social Media + Online Advertising Impact
Assess engagement and sentiment across social and online channels to see which avenues drive the best results.
UX Testing
Assess user experience with websites and apps so you can fix the friction points that frustrate your consumers.
Product + Package Research
Validating concepts, pricing and packaging before going to market.
Concept Testing
Evaluate product ideas before investing in development.
Packaging Research
Assess economic value and impact of package design on consumer perception and purchase intent.
Pricing Research
Determine optimal pricing using techniques like conjoint analysis or price sensitivity tests to secure the sweet spot between value and profitability.
Not Seeing What You Need?
Not every challenge fits into a neat category. If you need something we haven’t listed, let’s talk. We’ll build custom research around your exact needs, and hand you insights clear enough to act on right away.
Measuring Consumer Focus
Attention is today’s most valuable currency. Our Meyocks Attention Score measures how and why consumers focus on your brand, blending neuroscience, psychology, decision science and cultural sociology to paint a clear picture of your brand’s health.
Our Insights Put Into Practice
We’re Insight Finders, Not Statistics Sellers
From rapid research packages with upfront pricing to a custom build for complex questions, we’re here to deliver honest, quality insights that actually dictate your next move, not just gather dust in a deck. Your research should drive decisions, and ours does.