Custom Built for Clear Next Steps
Our custom studies are designed around your specific challenge. Building the right mix of quantitative, qualitative and mixed methods – from surveys and IDIs to focus groups, ethnography and shop-alongs – to answer the questions that are holding your brand back. Our multidisciplinary team pairs researchers with brand strategists to build insights you can act on. We layer primary research with secondary sources and cultural context and turn findings into decisions, not just data.
Brand Health
Measure brand metrics like awareness, usage, loyalty and differentiation. Available one-time or ongoing.
Brand Positioning
Evaluate potential brand positioning strategies, so you’ll be confident in what will actually resonate.
Competitive Intelligence
Analyze competitor strategies, positioning and consumer perception to understand where you stand and where the gaps may be.
Customer Effort
Assess the ease of doing business with you.
Customer Experience
Assess the reported customer experience of engaging with your brand at every touchpoint.
Customer Loyalty
Assess what drives customer loyalty and where your brand succeeds. Available one-time or ongoing.
Net Emotional Value
Measure the emotional experiences consumers have with your brand.
Cultural + Macro Trend Analysis
Examine societal and economic factors that influence consumer behavior.
Customer Journey Mapping
Understand how consumers discover, evaluate, purchase and engage with a brand.
Ethnographic Research
Observe consumers in their natural environments to uncover insights surveys may miss.
Segmentation Studies
Identifying distinct consumer groups based on demographics, behaviors, psychographics, or needs.
Change Management Research
Assess employee attitudes toward organizational changes, mergers, or restructuring efforts to help lead change instead of managing resistance.
Employee Value Proposition (EVP) Research
Identify the most compelling reasons employees choose to join or leave an organization.
Employer Brand Health Study
Understand how current employees, job seekers and industry professionals perceive you as an employer based on reputation and appeal. Available one-time or ongoing.
Creative Testing
Evaluate the effectiveness of creative options before you launch, so you only invest in what works.
Message Testing
Evaluate the effectiveness of brand messages to find out what breaks through the noise.
Social Media + Online Advertising Impact
Assess engagement and sentiment from social and online efforts to nail down what’s driving results.
UX Testing
Assess user experience with websites and apps so you can fix the friction points before they frustrate your consumers.
Product + Package Research
Validate concepts, pricing and packaging before going to market.
Concept Testing
Evaluate product ideas before investing in development.
Packaging Research
Assess economic value and impact of package design on consumer perception and purchase intent.
Pricing Research
Determine optimal pricing using techniques like conjoint analysis or price sensitivity tests to secure the sweet spot between value and profitability.
Not Seeing What You Need?
Not everything we offer fits into neat categories. If your challenge demands a different approach, let’s talk. We’ll build custom research around your specific needs and deliver insights that actually move your brand forward.
Measuring for Direction, Not Just Data
Attention is today’s most valuable currency. It’s scarce, easily lost and becoming harder to earn. Our Meyocks Attention Score measures how and why consumers focus on your brand, blending neuroscience, psychology, decision science and cultural sociology to paint a clear picture of brand health.
Proof That Insights Drive Action
We’re Insight Finders, Not Statistics Sellers
From rapid research packages with upfront pricing to a custom build for complex questions, we’re here to deliver honest, quality insights that actually dictate your next move, not just gather dust in a deck. Your research should drive decisions, and ours does.