Creative Testing Study
Stop Guessing on Creative. Test It.
Test up to three creative concepts for actionable insights.
Starting at
$12,000
*
Timeline: 2-3 weeks
**
Research Objectives
This consumer study evaluates three creative stimuli and measures which option grabs consumers’ attention the most effectively.
- Get creative stimuli (television spots, print ads, (animated) digital ads, posters, billboards, social ads or campaigns) rated by 300 category users.
- Understand consumers’ usage of your brand.
- Understand the attributes associated with each ad, including clarity, purchase consideration, contrast, emotion, relevance and retrievability.
Study Framework
The Blueprint Behind Your Creative Testing Study
Sampling Methodology
Sampling Methodology
This study is an online quantitative survey of 300 category users sourced from an independent panel.
Pricing
Pricing
Starting At:
$12,000
Deliverables
Deliverables
- Presentation-ready report with a summary of key findings and charts for each question for the overall sample.
- A crosstab report with demographic cuts.
- Anonymized open-end responses.
- One-hour virtual presentation of results.
Survey Outline
Survey Outline
- Screening
- Overall “Ad” Rating
- “Ad” Attribute Evaluations
- “Ad” Preference
- “Ad” Positives
- “Ad” Improvements
- Demographics
Ready to get started?
Pricing starts at:
$12,000
Timeline:
2-3 weeks
*Final pricing may vary based on sample type and study specifications.
**Actual timeline may vary based on sample type and client responsiveness.
Proprietary Tools
Scores That Show What Others Miss
Our two proprietary tools, the Meyocks Attention Score and Meyocks Disappointment Score, paint a clear roadmap for where your brand should focus. The Meyocks Attention Score reveals how your brand performs across four dimensions that determine whether brands can get noticed or ignored: contrast, relevance, emotions and retrievability. The Meyocks Disappointment Score measures true loyalty by capturing how consumers would feel if their preferred brand disappeared, which could help predict actual sales growth and retention.
Frequently asked questions
Customer Loyalty FAQs
Typically, the process takes 2-3 weeks from the time you submit your category details and creative stimuli to test and sign your order form. We handle everything from survey design to reporting and then present our findings in a one-hour virtual meeting.
Yes. In addition to quantitative scores on distinctiveness, emotional impact and purchase intent, each respondent answers open ended questions like, “What would you change to make the ad more effective?” You’ll receive all responses unedited to give you direct consumer perspectives.
Our participants are put through a detailed screening to ensure their feedback is relevant to the brand. Our participants must be at least 18, reside in the client-designated geography or geographic proxy, not work in advertising or the brand category and prove that they are a category shopper of the client’s brand.
Absolutely. This study works for pre-launch testing as well as post-launch evaluation.
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