How Your Brand Stacks Up and Stands Out
Get an overview of your specific category and the health of your brand quickly.
Research Objectives
Benchmarks your brand against competitors, measures attention dimensions and breaks down how consumers navigate your category.
- Identify which brands are top of mind and consumers’ usage of your brand vs competitors.
- Get assessed by our Meyocks Attention Score across the dimensions of contrast, relevance, emotions and retrievability as well as our Disappointment Score.
The Blueprint Behind Your Brand Study
Sampling Methodology
Option A
Online quantitative survey of 300 U.S. consumers (adults 18+) sourced from an independent panel.
Appropriate for brands with (nearly) national distribution in categories with significant penetration.
Option B
Online quantitative survey of designated sample size of U.S. category users sourced from an independent panel.
Pricing
Option A
Starting At:
$18,000
Option B
Starting At:
$18,000 + sample cost for additional sample specifications
Deliverables
- Presentation-ready report with a summary of key findings, charts for each question for the overall sample and Meyocks Attention and Meyocks Disappointment Scores.
- A crosstab report with demographic cuts.
- One-hour virtual presentation of results.
Survey Outline
- Screening – Age, quality check, category use (Dependent on Option A or B)
- Brand Salience
- Respondent Shopper Type
- Brand Awareness
- Meyocks Disappointment Score
- Meyocks Attention Score
- Demographics
Ready to get started?
Scores That Show What Others Miss
Our two proprietary tools, the Meyocks Attention Score and Meyocks Disappointment Score, paint a clear roadmap for where your brand should focus. The Meyocks Attention Score reveals how your brand performs across four dimensions that determine whether brands can get notices or ignored: contrast, relevance, emotions and retrievability. The Meyocks Disappointment Score measures true loyalty by capturing how consumers would feel if their preferred brand disappeared, which could help predict actual sales growth and retention.