Create a Package Design That Pays for Itself.
Assess the economic value of up to three package design options and invest in the options that perform best.
Research Objectives
Test up to three designs through shopper simulation to reveal economic value and purchase intent.
Compare current packaging to new options or test against competitor’s designs.
- Test up to three package designs, along with one competitor brand you select, through our pricing simulation.
- The plus package will measure attributes associated with each package design, as well as open feedback from consumers on what they like and don’t like about each one.
The Blueprint Behind Your Package Design Study
Sampling Methodology
Online quantitative survey of 300 U.S. consumers (adults 18+) sourced from an independent panel.
Pricing
Option A
Starting At:
$6,000
Option B
Starting At:
$12,000
Deliverables
- Presentation-ready report with a summary of key findings, charts for each question for the overall sample.
- A crosstab report with demographic cuts.
- Anonymized open-ended responses.
- One-hour virtual presentation of results.
Survey Outline
Option A
- Screening
- Simulated Purchase Exercise
- Stated Package Preference
- Reason for Package Preference
Option B
- Screening
- Simulated Purchase Exercise
- Stated Package Preference
- Reason for Package Preference
- Attribute testing
- Qualitative Feedback
Ready to get started?
Scores That Show What Others Miss
Our two proprietary tools, the Meyocks Attention Score and Meyocks Disappointment Score, paint a clear roadmap for where your brand should focus. The Meyocks Attention Score reveals how your brand performs across four dimensions that determine whether brands can get noticed or ignored: contrast, relevance, emotions and retrievability. The Meyocks Disappointment Score measures true loyalty by capturing how consumers would feel if their preferred brand disappeared, which could help predict actual sales growth and retention.